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The One Major Secret Behind Infomercial Weight Loss Programs

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11/18/17

We’ve all seen late night infomercial programs. You know, the ones that promise amazing results in just 30 minutes a day for 30 days and only three easy payments of $19.99! These programs are marketed as new and innovative workout routines that supposedly took months and months to research and develop. They all have incredibly in-shape fitness models talking about how great the product is and unbelievable before and after shots from everyday people giving their highest praises for the product. Then there’s the bonus gifts that are “valued” at a few hundred dollars, but you will get these gifts for free just for trying the product.

The real secret behind these products and the results that they may or may not produce is actually within the free gifts that are included. Any weight loss has little to do with the workout itself and almost everything to do with the free nutrition plan that is included. Of course, these nutrition plans are nothing special or different than any other healthy nutrition plan you’ve seen before, but these companies would not be able to get you to send them three easy payments of $19.99 if they were just selling a basic nutrition plan. If you maintained a healthy diet with mostly whole foods and limited your sugar, fats, and sodium you would start to look and feel great even without exercise.

These infomercial workouts are basically just 30 minutes of medium to high intensity aerobic workouts which will burn approximately 200 calories if you weigh 125 pounds or 294 calories if you weigh 185 pounds. In comparison, if you bicycle at a moderate pace for 30 minutes you will burn approximately 228 calories weighing 125 pounds and 336 calories weighing 185 pounds. Running at 5 mph for 30 minutes will burn 228 calories at 125 pounds and 336 calories at 185 pounds. Check out this exercise calculator for more activities and how many calories are burned doing them.

The important thing to keep in mind is that it doesn’t matter too much what cardio activity you choose to do just as long as it’s one that you enjoy doing and will continue to do. The most important thing is your diet.  If you were to do one of these 30 minute workouts and burn 200 to 300 calories, but you ate a high calorie diet full of processed foods, saturated fat, sodium, and added sugars you would not improve your physical appearance one bit. In order to lose weight you need to expend more calories than you consume.  There’s no way around this.

So, if working out at home to a video is what you like to do and that's what gets you moving then that’s what you should continue to do.  However, don't be fooled into thinking that any of these infomercial workout routines are anything more than a glorified aerobics session.  When it comes to losing weight diet is king.

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